The brand ‘Tesco’. It’s not the first place you’d think of looking for homeware is it? I recently visited a preview of their autumn/winter collection in Soho and my summary on Instagram stories as I came away was they they’ve knocked it out of the park. Literally! Displayed across a beautiful 4 storey townhouse in the heart of theatre land, I could quite easily have moved in such was the appeal of every single collection.
In expanding their homeware range, it’s clear that Tesco have invested heavily in design and market research but still manage to maintain such a low price point without compromising quality. You’ll probably know by now that I’m fairly fussy about the pieces I bring into our home, favouring independent boutique business over large high street brands wherever possible. I do love a good kitchen gadget and home organisation in general, including plastic trays. There’s no denying though that I’m a little smitten with so much of the range so I’m going to let these images do the talking and I think you’ll agree. Most of the collections will be available online and in larger Tesco stores from September, prices start from £2.
TESCO HOME – GRACE
‘Relaxed and rustic, this new range has given traditional pieces a sumptuous modern update. Winter-proof your home with soft fabrics, cosy cushions and warming hints of amber. Opt for throws and bedding in muted tones and classic patterns, add personality with hand-drawn floral, wildlife and quotation motifs and tie the whole look together with a spark of trend-driven gold’.
TESCO HOME – FRONTIER
‘Scandinavian influences – plus a colour palette of soft pinks, greys and blues – make this range a contemporary but easy-to-incorporate choice. Styled-led yet subtle, the affordable pieces come together to form a chic and welcoming interior peppered with geometric shapes, smooth ceramics and frosted glass. Glazed pots and textured fabrics add a tactile touch while hand-drawn designs bring luxury’.
TESCO – GO COOK
‘Tesco launches their premium cookware brand, Go Cook. Be it browning, baking or braising, each carefully crafted item in the range has been designed with cooks in mind. Engineered to the highest standards, these pans, knives and accessories are as practical as they are pretty with market-first features and problem-solving designs. Go from hob to oven with heat-resistant handles, turn out show-stopping cakes thanks to a unique non-stick Contour System and savour every last drop using flat-edged utensils. Whether rustling something up for yourself, catering for the family or feeding a crowd, this collection will suit every cookery need and help you achieve the best results. Try out new recipes, push your culinary boundaries and taste the rewards. Put simply, Go Cook’.
TESCO FOX & IVY – JARDIN
‘The Jardin range is designed to bring a soft and floral edge to your home. Vintage prints cover china, while quality fabrics – brushed satin and silks – are used to create sophisticated pieces for every room. Cushions and bed linen are patterned with traditional petals, butterflies and birds. Vases feature soft mercury and lustre finishes with pretty fluted detailing’.
TESCO FOX & IVY – SOHO
‘Classic, elegant and refined, every piece in the Soho range has been created for those who adore exquisite design. Bring sophisticated luxury into your home with these brilliant buys. Gold is a major motif that appears in brass accents on black furniture, in ombre on vases and in details in stripes and patterns over cushions and crockery. Mix with bright hues and deep, rich blues and teals for the Soho look’.
All images courtesy of Tesco
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Ohh, I saw the pictures on your Instagram – still can’t believe it’s Tesco! Such a fabulous range!
Me either, so so impressed! X
I’m a big fan of supermarket homewares! Their grace range is beautiful as well! Alice xxx
I’ve been missing supermarket homewares I have to confess, must keep an eye out next time I’m doing the food shop Xx
Oooh some lovely things here and good to see what Tesco has to offer as to be honest Sainsburys is my nearest supermarket so I tend to look there for homeware more. I love those little colour-contrast vases and the bedding! #HomeEtc
Becky is your nearest one the big Bell Green kind of hypermarket?? We must meet up! Xx
It sure is! That’s our nearest huge one, definitely up for meeting up 🙂 x
Yay I shall keep an eye on Instagram for when little puddle jumper comes along and you’re both in need of a little outdoor trip 😉 X
Wow what a surprise! Lovely pieces. I don’t usually shop there but popped in for some milk last week and my head was turned by some gorgeous pots with succulents and cactus in. #HomeEtc
I think I need to pay more attention in supermarkets, there is always so much choice but I get distracted by the food…! X
I can’t believe this stuff is from Tesco! It looks like it’s from Anthropologie! Perfect colour combos too.
You’re absolutely right Nancy, it definitely looks like something you’d see elsewhere. The prices are so fab too X
Those copper pans though!!! I feel like I need a few of those in my life. They really have done a good job this season. I don’t suppose you know where that grey sofa is from?? I LOVE it xxx
They really have haven’t they? I will see if I can find out where the sofa is from, they must be partnering with someone! Xx
Hey! All products are Tesco AW17. So including the furniture & that sofa 🙂
Ohfab thank you for letting me know X
All the furniture is Tesco too! 🙂
You see, I used to art direct for Tesco so I know EXACTLY what an amazing homeware range they have!! 😉 I used to have the privilege of shooting it for their gift-guides. They used to have some homeware only stores called HomePlus but they closed a couple of years ago. Sad as have some lovely things — it’s a shame that you can’t see from the online pictures just how good things are in real life!! 🙂 #HomeEtc
Ahh what insider knowledge you did have in that case!! I remember heading to the massive one in Earls Court when I first lived in London to pick up some cheapy bits but my entire flat back then was about the size of my current bathroom so I definitely wasn’t on the market for anything lovely 😉 So glad to have come across their great collections! X
Some great items my friend 🙂
Any idea where I can get the blue go cook pattern plates from?
Oh I’m afraid not, I know they were Tesco but last season so I’m not sure if they’re still available X
Have loved the Jardin teal table runner for ages but it’s impossible to buy now. Seems to be discontinued. I’ve looked everywhere. Such a shame. If anyone knows material name or an ex outlet selling would be great to hear where.