Innovative Design From Ted Todd Hardwood Floors


One of the reasons I love renovating our home, as slow a process as it may be, is the joy at discovering new brands. We’re entirely committed to either using local companies where we can or at the very least companies which manufacture in the UK because for us it’s important to know that we’re not just renovating but restoring as well, bringing our home back to its full potential after years of neglect. We’ve been really fortunate so far to have such high quality work done on the house and I’ll still never forget the great conversations I had with the owner of The Window Clinic who installed new windows across the front of our house – he really got my need to honour the period feel but offer practical solutions.


I’ve written before about the plans we have to replace much of the flooring throughout our home and whilst we’re already underway upstairs, the hallway and living room will take a little longer to get around to, largely because we’ll have to do some serious saving and because we still need to replace the living room ceiling and reconfigure the lighting in there before we can do the floor. I know what I want though and there’s just no other choice for me than hardwood. It’s so classic and elegant and will do the house a lot more justice than the current cheap laminate (hallway) and mile deep carpet (living room) that we inherited from the previous owners.


Despite thinking that I had the flooring all figured out, it was clear that I had a lot to learn when I popped along to the Ted Todd event at the Haymarket Hotel recently. Because you see it’s not just about one or two types of wood floor, try over 400 different products. The newest collection from the UK-manufactured flooring company is labelled ‘Urbanist’ which is all about individuality and urban living – ideal for this city girl who loves something unique. It’s described as:

‘Capturing the feel of salvaged treasure and offbeat finds to create a look that’s a bit distressed but always unique’.

At the event, they had several samples on show and it was clear to see that they’re not just talking about quality, they’re producing it too. All the wooden floors are made in Cheshire workshops where they have been making bespoke products for two decades, having started off reclaiming floors from Victorian mills. Even the story appeals to my inner geeky industrial historian!


I loved the colours, the style, making us the consumer think outside the box and consider alternatives to the traditional. I think it’s going to be a herringbone layout for me but in terms of material and colour, all of a sudden it feels like I have some big decisions to make and I wouldn’t be alone in picking Ted Todd floors, either:

‘Even if you’re not familiar with our name, you’ve probably walked on our floors. From 5 star hotels, the funkiest neighbourhood restaurants to prestigious multi-unit residential schemes and award winning public spaces, we inspire leading designers worldwide to deliver exceptional projects’.

We also had a chance to have a go at mood-boarding using some of the floor samples and I naturally opted for colours that I probably wouldn’t necessarily go for at home (because why not?) and wallpaper that I almost definitely wouldn’t get past Pete. I’m still trying to convince him we need to pay a visit to this fabulous swimming pool located downstairs at the Haymarket Hotel. Always a surprise to be found in London.



Thank you to Ted Todd Hardwood Floors for inviting me to this event. First 3 images courtesy of Ted Todd.

My colleagues & I are running the Richmond Half Marathon in Richmond for the NSPCC. PUR-LEASE donate a penny or two #kisses

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  1. July 12, 2016 / 7:04 am

    Nice to find your blog! Do pop up to see us sometime – call to make an appointment on 020-3417 6385 x

    • Lins
      July 28, 2016 / 1:10 pm

      Thank you so much Becca X

  2. July 12, 2016 / 7:51 am

    I love Ted Tod’s stuff, absolutely beautiful, so it’s nice to hear the story behind the company. Also, the wallpaper on the top right is fabulous, do you know what the sample was from?

  3. July 12, 2016 / 7:53 am

    I love Ted Todd’s stuff, absolutely beautiful, so nice to hear the story behind the company. Also, the wallpaper on the top right of your moodboard is fabulous, do you know what the sample was from?

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